For your Google Dynamic Display Ads to start running, please ensure that the following has been completed and also familiarise with the information below:
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Running Adwords Tag or Google Analytics Tag (for remarketing campaigns)
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Tag with custom parameters
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Add the dynamic remarketing tag with custom parameters to all pages of your website. The tag adds your website visitors to remarketing lists and associates them with the unique IDs of the feed items they viewed. You’ll find your tag in the Audiences section of your Shared library.
Kindly use this form to find out the details and access needed based on the services agreed in SOW.